About Us

Our story

Pasture was born from personal frustration - and a desire to do things differently.

For as long as I can remember, I’ve struggled with extremely sensitive skin. Countless products promised results, yet most left my skin irritated, inflamed or covered in rashes. Nothing truly worked. For years, I avoided skincare altogether — washing only with water and never moisturising (crazy, I know).

Meanwhile, I watched family members, friends, and my partner spend hundreds — sometimes thousands — on premium skincare. Their routines were full of products, yet their skin never seemed to feel or look genuinely healthy. It made me question why.

After researching the industry, I realised many large corporate brands pack their products with chemicals, additives and fillers. Formulas designed to feel good while you’re using them — but not necessarily to solve the root problem. When you stop applying them, your skin simply reverts back. The cycle continues.

I wanted something different. Something honest.

That search led me to natural, nutrient-dense ingredients — completely free from the “nasties.” One ingredient stood out above the rest: beef tallow. Rich in vitamins, deeply hydrating, naturally anti-inflammatory and supportive of skin repair, it offered everything we spend hours scanning labels for.

I ordered and tested countless tallow creams with my family. We loved the results — but none felt quite perfect.

So I decided to create it myself.

Partnering with an organic regenerative farm in Oxfordshire, we began developing a formula that met our standards: pure, simple and uncompromising. After months of testing across all ages, skin types and genders, we perfected a blend that delivers intense hydration, supports sensitive skin and restores balance naturally. Every jar of Pasture is:

Handmade in small batches by a local artisan

Sourced from an organic regenerative farm in Oxfordshire

Crafted using organic ingredients

Supporting British organic farmers and artisans

This isn’t just skincare — it’s something deeply personal. A commitment to simplicity, transparency and integrity.

We created Pasture because we couldn’t find what we needed.
We hope you love it just as much as we do.

Leon Murray

Founder

Customer-Centric Approach

Beyond Fashion: Nurturing a Customer-Centric Experience

We believe that the essence of our success lies in the satisfaction of our customers. Our commitment to providing an exceptional shopping experience goes beyond trends and styles – it's about understanding and meeting the unique needs of every individual who chooses FemmeWardrobe. From personalized recommendations to hassle-free returns, we've crafted every aspect of our service with you in mind. Our dedicated customer support team is here to ensure your journey with us is seamless, enjoyable, and exceeds your expectations. Join our community of empowered fashion enthusiasts, where your satisfaction is not just a priority; it's our passion.

Sustainability Initiatives

Conscious Fashion for a Better Tomorrow

we recognize the responsibility we hold in shaping a more sustainable future for fashion. Our commitment to eco-friendly practices and sustainable fashion choices is at the core of what we do.

From the careful selection of ethically sourced materials to the implementation of environmentally conscious manufacturing processes, every step we take is a stride toward a greener and more sustainable industry.

We prioritize transparency in our supply chain, partnering with suppliers who share our values of fair labor practices and environmental stewardship. Our sustainable fashion choices extend to packaging as well – we use recyclable materials to minimize our environmental footprint. Join us on this journey towards conscious fashion, where style meets responsibility, and every purchase contributes to a brighter, eco-friendly tomorrow.